Business Logos Must Be Memorable

May 1st, 2010 by admin

Although utilizing a logo is easy, creating a good one is not so simple. Business owners have been warned against several basic design mistakes by online references. The biggest mistake is using standard clip art to design the logo. A lot of people are at the level where they can identify several simple clip-art designs. As a case study, a firm was utilizing what is referred to as a string bean man that they obtained off of a popular clip art database. You do not want to create a bad impression by causing a critic seeing your logo to think that is is cheesy to be using that clip art. Go to this site for further information on design logo contest. Using only text in a fancy font is another mistake in logo designing. The whole point of a logo is to be memorable, and identifiable and text only logos such as monograms, which aren’t visually stimulating, are not going to be overly effective in this endeavor. Some companies have seen success with their text-only logos, but it is a very difficult design.

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