Separate presentations and offers

April 11th, 2009 by admin

Randy Charach the Millionaire Magician:

You need to have separate printed material, web sites, video demos, stationery, sales letters, guarantees, bonuses, headlines, presentations and offers that are highly targeted.  While the pieces must vary according to your target audience, there should be consistency within certain areas of your message and design. In other words, you are still selling “you” and your unique identity, but in different packages in order to appeal to a variety of buyers.  You should create templates and then make adjustments based on your individual campaigns.

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